Blog Details
.jpg)
SEO Certification: Can Training Improve Your SEO Career?
As the search engine optimization industry grows, SEO certifications are becoming a popular topic of discussion among both SEOs and clients. Are certifications in search engine optimization worth it, and if so, what professional benefits do they provide?
In this blog post, we’ll look at the professional certifications available for SEOs and digital marketers and their professional benefits. We’ll also look at the large variety of SEO training programs on the market and their benefits for SEO novices.
Are you completely new to SEO? The SEO industry is constantly changing, but most of the fundamentals have remained the same for years. Check out to learn the fundamentals of SEO from Tommy Griffith, SEO at Airbnb.
Why most SEO certifications aren’t worth it
Over the last four years, a variety of changes have occurred in the SEO community in order to crack down on obvious exploits. The well-known Penguin and Panda search quality updates launched by Google threw most of the SEO world on its head.
Despite this, most of the SEO certifications offered by large corporations and private colleges still teach the fundamentals of SEO from a pre-Penguin perspective. Much of the material they teach is out of date, ineffective, and sometimes even dangerous.
Beyond this, the value of professional SEO certifications is debatable. SEO divisions at large corporations generally value hands-on experience and practical knowledge more than qualifications, especially since SEO is such a rapidly changing practice.
Instead of taking professional SEO certifications, it’s a far better idea to take specific courses that help you learn SEO. Our course is a great start for a career in the search engine optimization and online marketing industry.
There is no official Google SEO certification
Has an SEO consultant ever told you they’re Google Certified? If so, they’re either not telling the truth, or they’re referring to a certification offered by Google that doesn’t have anything to do with search engine optimization.
Although Google does publish for SEO, it doesn’t offer any certificate or professional designation for search engine optimizers. In fact, Google offers very little in the way of advice for SEOs, since much of SEO is contra to Google’s policy.
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start,never stick it out.”
Some of the employees in your workforce are already digitally-savvy and actively pursue new training and in-demand skills on their own. These employees are valuable, but research demonstrates that you may lose them if you don’t allow them the opportunity to improve their skills further. Should be possible as long as the training is available to upskill employees in the required skills.
