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Digital Marketing Plan Ideas for Your Business
Are you new to online marketing? When your business is making the leap into the world of digital marketing, it’s crucial that you have a detailed strategy and digital marketing plan ready to guide your decisions and shape your strategy.
Whether you operate a small business with just a few products or a large operation with hundreds of different products and services, read on to discover how you can create a detailed, actionable digital marketing plan for your business.
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The importance of actionable planning
A lot of marketers make a crucial mistake when developing their digital marketing plans: instead of focusing on actionable metrics and goals, they focus on goals that can’t easily be measured.
Famous management consultant Peter Drucker had a saying that should guide each goal of your digital marketing plan: “What gets measured, gets managed.” All of your key performance indicators and goals need to be quantifiable and easy to measure.
In each of the stages below, you’ll need to think about key goals and performance indicators for your business. These can be sales, leads, conversion rates and even revenue. What’s important is that they’re quantifiable and easy to track over time.
Where is your business now?
Before you start making goals for your digital marketing efforts, perform an analysis of your business. Where are you now? How many products are you selling per week, month or quarter? How much revenue are you earning from your monthly sales?
What is your profit margin? Do certain products have a higher profit margin than others? How much is your business growing every month from offline marketing efforts? When you start digital marketing, how much can you afford to grow?
“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start,never stick it out.”
Some of the employees in your workforce are already digitally-savvy and actively pursue new training and in-demand skills on their own. These employees are valuable, but research demonstrates that you may lose them if you don’t allow them the opportunity to improve their skills further. Should be possible as long as the training is available to upskill employees in the required skills.
